DEWmocracy: The Flavor Campaign was a mobile and digital grassroots engagement that took the form of a constructivist political campaign in the name of each potentially new flavor. I was an art director on this campaign that led three teams to different regions across the country, each in a mobile assault vehicle filled with product samples, two custom iPad voting stations, and a supply of campaign materials. From major league baseball games and concerts to college campuses, the teams drove product awareness, trial, and consumer voting for the different flavors.
The campaign was also featured
in AdWeek, BrandWeek, Event Marketer, and Brand-e.
Client
Mountain Dew
Role Art Direction & Design
Agency Motive
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