Nike unveiled its new team gear for the 2010 World Cup by throwing an invite-only party in Chicago and re-opening the secret Noel State Bank vault. To trigger interest, a select group of guests were sent an invitation with minimal information and a unique four-digit code. The guests were directed to a site to unlock the inside information about the evening. Upon arrival at the bank, they were escorted into the vault and given codes to unlock their private safe deposit boxes. Inside, the guests found custom Nike gear. Outside the vault, guests were given the royal treatment with an exclusive party.
