To help get audiences excited about the World Cup Championship in Germany, Nike created four cycles of retail presentation. Each cycle came with the delivery of new product that was paired with a graphic story throughout the stores. The first cycle was the Sport Culture product that represented soccer club teams from around the globe. Our goal was to tell each team story visually and make sure that it had a head to toe mannequin presentation associated with the graphics.
Client
Nike
Role Art Direction & Design
Agency Hybrid Design
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