Amazon:
Conflux 2025
Designing the future
of creativity.
Amazon’s Conflux 2025 design conference explored the idea of “The New Renaissance”—a moment when emerging technologies are transforming how we create and expanding what’s possible. Built around the belief that every major technological shift has reshaped the creative process, the identity positioned today’s rapid advances as an opportunity to reimagine the future of design.
The visual language translated this idea into a dynamic and evolving event system, using dimensional forms, bold typography, color, and motion to explore the transformation from static to dynamic and ordinary to extraordinary. Across environmental graphics, stage design, digital experiences, signage, and event collateral, the system created a cohesive visual world that reflected the energy and possibility of a new creative era.
With Amazon designers coming together around craft, technology, and vision, the experience reinforced a central idea: technology may change what we can create, but designers give it meaning. The New Renaissance celebrated design as a force for invention, connection, and shaping what comes next.
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Event Collateral • Environmental Graphics • Signage • Digital Assets • Swag
