Amazon:
Conflux 2024
Ask big questions.
Design impossible answers.
Amazon’s Conflux 2024 design conference explored the idea of “purposeful disruption”—the notion that challenging the status quo can create new possibilities and drive meaningful change. Built around the theme “Hard Reset,” the identity imagined a future where disruption and design work together to rethink what comes next.
The visual language translated that idea into a bold and energetic event system designed to spark curiosity and conversation. Environmental graphics, signage, digital assets, and event collateral worked together to create a cohesive experience across live events in New York, San Francisco, and Seattle, as well as 21 satellite watch parties hosted at Amazon campuses around the world.
The project aimed to spark new ideas, challenge assumptions, and inspire change. Every touchpoint was designed to reinforce the idea of the hard reset—challenging assumptions, opening up new perspectives, and encouraging designers to question what comes next.
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Event Collateral • Environmental Graphics • Signage • Digital Assets • Swag
