Amazon:
Conflux 2023

Conflux is Amazon’s annual internal design conference, created to educate, inspire, and spark new creative conversations. The goal was to develop a visual identity that felt bold, immersive, and forward-looking—reflecting the energy and possibility of bringing designers together from across the organization.

Stunning macro graphics and oversized typography became the foundation of the visual system, creating a sense of movement, depth, and discovery across the event experience. With watch parties hosted in 21 locations and more than 2,000 attendees, the identity needed to feel equally impactful across a wide range of environments.

To keep the experience engaging beyond the presentations, I also designed a series of games and in-room activities, including custom skateboard decks created for each participating location. The result was an event identity that turned a conference into a shared creative experience—designed to inspire curiosity, conversation, and what comes next.
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Event Collateral • Environmental Graphics • Signage • Digital Assets • Swag