Collective
Horology x Oris: Divers Seventy Five
California cool… well, warm.
To celebrate a collaboration between Collective Horology and Oris, this project pays homage to California—the home state of Collective Horology and the inspiration behind a distinctive new timepiece. Drawing from the principles of California Modernism, the campaign captures the warmth, optimism, and laid-back character of the landscape, evoking the glow of the setting sun across the California desert.
The visual language takes cues from the bold graphic design of the 1970s, pairing expressive typography with a warm, sun-drenched color palette and a contemporary sensibility. The identity extends across the campaign through a collection of graphic elements, photography, and branded touchpoints, creating a cohesive world around the watch and its California roots.
By blending the visual optimism of California Modernism with the character of a modern timepiece, the campaign creates an identity that feels nostalgic without being retro—rooted in California, but distinctly contemporary.
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Logo • Brand Identity • Marketing Collateral • Merch/Apparel • Digital Assets