Instagram :
Icons + Images
Las Vegas

Instagram’s Icons + Images series brought together influential figures to explore the power of visual storytelling and its impact on culture and design. For the Las Vegas edition, an invitation-only gathering was hosted at the home of casino and resort mogul Steve Wynn, featuring an intimate fireside conversation about the role of imagery in shaping the environments and experiences of his properties.

The visual identity was designed to reflect the sophistication and spectacle of Las Vegas while maintaining the intimate character of the event. A refined system of typography, graphics, and event collateral created a cohesive experience that balanced the bold visual culture of the city with the personal nature of the conversation.

The event created a setting for exploring how powerful images can shape perception, influence emotion, and transform a physical space. The identity extended that idea across every touchpoint, giving the evening a distinctive visual presence while keeping the focus on the conversation at its center.
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Logo • Brand Identity • Event Graphics • Marketing Collateral