Josh D
Cannabis
Reimagining an O.G. California
cannabis icon.
Since 1996, industry pioneer Josh Del Rosso has dedicated himself to cultivating OG Kush, a legendary strain deeply woven into the fabric of West Coast cannabis culture and Los Angeles’ creative scene.
The challenge was to move the brand beyond the familiar visual language of cannabis and create an identity that felt distinctly Los Angeles—elevated, confident, and effortlessly cool. The resulting branding and packaging system introduced a sense of LA luxury to the category, drawing inspiration from California’s lifestyle, design culture, and premium aesthetic.
The goal was simple: honor the legacy of an iconic strain while redefining what a cannabis brand could look and feel like. The result was a sophisticated, cohesive identity designed to elevate the product, celebrate its California roots, and appeal to a new generation of cannabis consumers.
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Logo • Brand Identity • Packaging • Marketing Collateral • Voice & Tone
