Morgan Handmade
Rations
Small-batch chips with
a big Colorado attitude.
Morgan Handmade Rations is Colorado’s only artisan, handmade potato chip company—and a proudly veteran-owned, 100% local business. The goal was to create a brand identity that celebrated the company’s Colorado roots, handmade approach, and unapologetically delicious product.
The visual language combines a sense of heritage and craftsmanship with a playful, contemporary personality. Familiar cues from military rations and classic snack packaging give the brand a distinctive point of view, while bold typography and graphic elements bring plenty of energy to the shelf.
At its heart, Morgan Handmade Rations is about doing things the old-fashioned way: making great chips by hand, close to home, with plenty of pride. The result is a brand that feels authentically Colorado, unmistakably handmade, and ready to satisfy even the most serious spud enthusiast.
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Logo • Brand Identity • Packaging • Marketing Collateral • Merch/Apparel
