Nike :
Brand Spaces
Decathlon Club restaurant & Sub-4 Pub
Nike WHQ
Rooted in Nike’s early running heritage, this collection of eateries and gathering spaces was designed to celebrate the culture, history, and spirit that helped shape the brand. The project brought together a grab & go café, main dining hall, and pub dedicated to legendary runner Steve “Pre” Prefontaine, creating a connected experience across the Nike campus.
The visual language draws inspiration from the world of running and Nike’s formative years, translating that history into a contemporary system of typography, graphics, and environmental elements. Each space was given its own character while remaining part of a cohesive visual identity that feels distinctly Nike.
At its heart, the project is about honoring where Nike came from. The design celebrates the athletes, attitude, and running culture that fueled the brand’s beginnings, creating spaces that feel both deeply connected to its history and relevant to the people who use them today.
Logo • Brand Design • Space Design • Furniture Design • Environmental Graphics
Agency : Denton-Cardew Design
Niketown : World Cup
San Francisco
As the world turned its attention to the World Cup championship, Nike created a series of retail presentations designed to build anticipation and celebrate the teams competing on the global stage. Developed for the San Francisco Niketown, the project unfolded across four cycles, transforming the store into a constantly evolving expression of the tournament.
The visual language was built around the unique stories and identities of each team, translating their culture, history, and competitive spirit into a cohesive retail experience. From large-scale window displays to custom mannequin graphics, every element was designed to create impact while giving each team its own distinct visual voice.
At its heart, the project was about turning the excitement of the World Cup into a physical experience. A flexible system of graphics, displays, printed collateral, and supporting book design allowed the presentation to evolve throughout the championship while keeping the energy of the world's biggest sporting event at the center of the store.
Brand Design • Space Design • Retail Display Design • Environmental Graphics • Book Design
Agency : Hybrid Design
Retail display concepts
Designed to introduce Nike’s Free Flyknit 5.0, this retail experience focused on bringing the shoe’s technology, flexibility, and lightweight performance to life in-store. A series of display concepts and fixtures was developed to create a distinctive presentation that captured the spirit of the new silhouette while communicating its key features and benefits.
The visual language translated the product’s emphasis on natural movement and freedom into a flexible retail system. Branding, graphics, and custom fixtures worked together to create moments of interaction and discovery, giving shoppers a clear and engaging way to understand what made the Free Flyknit 5.0 different. The displays were designed to make the technology tangible, while creating a bold and cohesive presence that connected the product story to the broader Nike brand.
Brand Design • Retail Display Design
Agency : Denton-Cardew Design
