Point Easy
Denver
Good Food.
Nice Time.
Located in Denver’s historic Whittier neighborhood, Point Easy is a welcoming neighborhood restaurant serving New American fare through a thoughtful, seasonal menu.
The goal was to create a brand identity that felt casual, timeless, and familiar—a visual expression of the restaurant’s warm, unpretentious approach to hospitality. A classic badge-inspired mark provides an immediate sense of recognition and comfort, while the broader identity system balances nostalgic cues with a clean, contemporary sensibility.
At its heart, Point Easy is about treating guests like family. The branding was designed to reinforce that sense of familiarity while leaving room for the menu and experience to evolve. Seasonal ingredients, inventive cocktails, and an ever-changing culinary point of view keep things fresh, while the identity remains a constant—comfortable, approachable, and built to last.
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Logo • Brand Identity • Marketing Collateral • Signage • Menus • Merch/Apparel
