180 Pure
CBD
Because what you put into your body matters.
Based in Chicago and Atlanta, 180 Pure has a clear mission: to source and curate premium, THC-free, whole-hemp CBD products. The goal was to create a brand identity that reflected that commitment to quality while feeling elegant, contemporary, and unmistakably pure.
The visual system is built around a sense of focus, clarity, and transparency. At the center is a refined logo frame that becomes more than a mark—it serves as a flexible graphic element used throughout the brand to highlight products, communicate information, and reinforce the idea of careful curation.
The result is a sophisticated identity designed to make purity feel tangible. Every element was created to reflect 180 Pure’s belief that what goes into your body deserves thoughtful consideration.
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Logo • Brand Identity • Packaging
