Double Rainbow
Ice Cream
Nearly 50 years of making
San Francisco sweeter.
For ice cream aficionados, Double Rainbow is a household name. Even Mayor Willie Brown once declared it the Official Ice Cream of San Francisco. But while the company had a recognizable logo, it was missing something bigger—a brand system that could tell its story and carry its personality across every touchpoint.
The goal was to build a visual identity that felt as bright, joyful, and optimistic as the product itself, while celebrating nearly 50 years of San Francisco history. A collection of bold brand elements, expressive graphics, and playful visual cues gave Double Rainbow the tools to tell its authentic story in a more consistent and engaging way.
At its heart, Double Rainbow is a beloved local original with plenty of room to grow. The new branding honors where the company came from while giving it a fresh visual language for an exciting future.
_
Brand Identity • Packaging • Social Media Content • Merch/Apparel • Marketing Collateral
Agency : Frooishen
