Instagram :
Icons + Images
NYC

Instagram’s Icons + Images series brought together influential figures from the worlds of art, culture, and design. For the New York edition, the invitation-only event took place during New York Fashion Week, creating an intimate and elevated setting for guests to connect with one of fashion’s most iconic designers, Diane von Furstenberg.

The visual identity was designed to capture the sophistication and energy of the fashion world while reflecting Diane von Furstenberg’s distinctive influence and enduring style. A refined system of typography, graphics, and event collateral carried the identity throughout the experience, creating a cohesive and memorable expression across every touchpoint.

The experience was designed to feel personal, sophisticated, and unmistakably connected to fashion. From the invitation and branding to the event environment, each detail helped create an atmosphere that celebrated the influence, creativity, and lasting legacy of Diane von Furstenberg.
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Logo • Brand Identity • Event Graphics • Marketing Collateral