Nike:
Noel State Bank
Nike’s World Cup Collection, Unlocked
For an invitation-only Nike World Cup event, we transformed a historic Chicago bank vault into an immersive brand experience designed to build anticipation around Nike’s exclusive World Cup apparel.
The creative direction drew inspiration from the vault’s original architecture—its monumental scale, aged materials, steel detailing, and sense of exclusivity—blending the character of the historic space with Nike’s bold, contemporary visual language. Custom environmental graphics, product displays, signage, and event collateral created a cohesive experience that felt equal parts sporting culture, fashion, and discovery.
The result was a highly curated setting where media influencers could experience the collection firsthand, turning the reveal into more than a product launch—it became an exclusive glimpse behind the vault doors at Nike’s World Cup vision.
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Logo • Brand Identity • Marketing Collateral • Merch/Apparel • Digital Assets
Agency : Motive Creative Studio
