Sweet
Mary Jane
A playful rebrand for an industry pioneer in the “highly enjoyable” cannabis baked goods category.
Based in the heart of Boulder, Colorado, Sweet Mary Jane is a locally owned, woman-led brand known for its handmade baked goods, snacks, and botanical tincture blends.
I was tasked with creating a playful new identity and cohesive brand system that captured the spirit of the company while giving it a more distinctive presence in an increasingly competitive category. The work extended across brand identity, packaging, and multiple product lines—bringing a fresh, expressive personality to everything from everyday treats to specialty products.
The rebrand helped position Sweet Mary Jane as a memorable, approachable brand with a point of view all its own. The company has since earned national recognition, with features in Newsweek, National Geographic, The New York Times, and New York Magazine.
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Logo • Brand Identity • Packaging • Marketing Collateral • Website
