The Lab :
Cannabis
Concentrates
A premium experience,
from the first look to the last detail.
The Lab produces award-winning cannabis concentrates made exclusively from botanical ingredients. The goal was to redesign the packaging for their PAX pod lines of distillate and live resin with a fresh visual identity that felt elevated, distinctive, and unmistakably The Lab.
The challenge was creating a system that could bring the individual products together as a cohesive brand block while still giving each variety its own personality. A flexible packaging system combines bold visual elements with a refined, contemporary aesthetic, allowing each package to stand confidently on its own while creating a strong collective presence on the shelf.
At its heart, the new packaging is designed to make a premium product feel as considered on the outside as it is on the inside. The result is a system that is attention-grabbing, cohesive, and built to evolve with the brand.
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Packaging
Agency : Frooishen
