City of Thornton:
Water Conservation Campaign
Without water,
life would be pretty dry.
The goal was to create a fully integrated campaign that made the future of water usage feel relevant, approachable, and worth talking about in the quickly growing city of Thornton, Colorado. Rather than relying on traditional conservation messaging, the campaign used a playful voice and engaging visual language to capture attention while delivering an important message.
Across a range of touchpoints, the campaign was designed to educate residents, encourage more thoughtful water usage, and inspire small changes that could make a meaningful difference over time. The result is a campaign that makes a serious issue feel a little more approachable—and reminds us that the future of water is something we all have a hand in shaping.
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Logo • Brand Identity • Campaign Design • Website • Marketing Collateral • Merch/Apparel
Agency : Orange Circle Consulting
